Blu-ray Loses
ECT Author Rob Enderle Reports:
I was one of the folks who thought that Blu-ray was going to eliminate HD-DVD and by this time HD-DVD would be toast. In fact, I was one of the analysts who helped convince Time Warner to hedge its bets and go with both formats. However, this was all before I knew the cost of the Blu-ray technology, and it was based on the assumption that Sony would never be stupid enough to price itself out of the game console market.
This week, we’ll look at why DreamWorks and Paramount backed HD-DVD, effectively assuring that Blu-ray will lose whether HD-DVD wins or not — and it may still not win either.
PlayStation3 Impact
Not only was Blu-ray too expensive, the technology wasn’t as far along as Sony led us to believe. The delays not only make the PS3 too expensive; they made it late. That was effectively a one-two punch, knocking Sony out of the lead so far in the game console business. Now, Sony is dead last by a significant margin.
So instead of the PS3 ensuring Blu-ray’s success, right now it appears that Blu-ray may have effectively killed the PS3, at least in terms of market leadership. We’ll have to wait until the PS4 before Sony has a chance to come back.
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