Pachter Believes Bigger Price Cuts Needed for PS3, Xbox 360
"’As consoles come down in price,’ he explained to Gamepro, ‘the manufacturers will sell more of them, and the market will continue to expand. Around 90% of last-generation console sales were made at the $199 price point or below.’
Continuing, he said, ‘Only wealthy or hardcore gamers have purchased consoles so far, given that the PS3 is still $399, the 360 is still $349, and the Wii is still $249. When prices drop below $200 (probably in 2010), the mass market [for PS3 and 360] will emerge.’" Continue to read more…
